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Digital Marketing Series Episode 2: Athletic Department of One – AD and Assistant Principal Presented By Gipper

September 4, 2024 • By ADInsider

In this AD Insider - Digital Marketing Series Episode 2, presented by Gipper, we sit down with Ryan Stone, Sr., Athletic Director and Assistant Principal at Gray's Creek High School in Hope Mills, NC, to discuss how he can still do a great job marketing his athletic programs as a "department of one" -- with NO admin support staff and wearing multiple hats.

Also, learn the 3 things Ryan did to set his department's marketing foundation:

  • Defined their official branding
  • Built a social media presence on X, Instagram, and Facebook
  • Started a regular athletic department newsletter

 
Digital Marketing Series, Presented By Gipper, Episode List:

  • Episode 4: Timothy Schultz, MSA, CAA - Tampa Preparatory School (FL) - Click Here
  • Episode 3: Nick Browning - Stephen T. Badin High School (OH) - Click Here
  • Episode 2: Ryan Stone, Sr. - Gray's Creek High School (NC) - Click Here
  • Episode 1: Colin Fegeley, CMAA - Green Level High School (NC) - Click Here

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