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Creating Culture Conviction with Cory Aadland, CMAA – Mitchell School District (SD)

March 24, 2025 • By ADInsider

Cory Aadland, CMAA, explains that to be an effective leader, you need values, principles, and a vision statement. He describes how they have taken those concepts and turned them into a conviction with the creation of the K.E.R.N.A.L.S. Coin. This is a challenge coin that has the school logo on the front and a list of the program's core values on the back. The coins are presented to student-athletes who represent these core values and will help coaches promote values, as reinforcing good behavior assists in that behavior being repeated.

The NIAAA champions the profession of athletic administration through educational opportunities, advocating ethics, developing leaders, and fostering community. Find more information on their website here: niaaa.org.

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