Jason Schroeder explains how his athletic department's wintertime cake auction generates $20,000 per year. There are 3 cake divisions: professional, amateur, and student division, based on baking expertise. The top cakes are auctioned off by a professional auctioneer at the half time of a boy/girl double-header basketball game. The public can also purchase cake and ice cream at the games.
More from ADInsider View all from ADInsider

The Pros and Cons of the Paradox of Sport with Craig Perry, CMAA – U.S. Council for Athletes’ Health (USCAH)

Tips for Helping Your Athletes Unwind Using Their Comfort Zone (Phones) with Kim Karr – Digital4Good

Advice for New ADs: Dos & Don’ts with Michael Duffy, CMAA – Carroll County Public Schools (MD)
