Watch as Dr. Timothy Baghurst explains that trust is the #1 factor in building culture. It all starts with you and if the players, assistant coaches, and staff don't trust you, it does not matter what you say. Players may cooperate because they all want to win but that is not creating a culture that you really want.
Dr. Timothy Baghurst is currently a Professor in the College of Education at Florida State University and Director of FSU COACH: Interdisciplinary Center for Athletic Coaching.