Adam and Kathy Bates discuss the importance of developing relationships with all the personnel in your building. This would include principals, coaches, custodial staff, IT department, and of course students.
Advice for New Athletic Directors: Relationships with Adam and Kathy Bates
![Bringing the Core Principles of Your Athletic Department to Life [NIAAA]](https://d32hqtdnadtdcp.cloudfront.net/wp-content/uploads/2026/09/NIAAA-ARTICLE-09-2026-262x131.png)
