The NIAAA champions the profession of athletic administration through educational opportunities, advocating ethics, developing leaders, and fostering community. Find more information on their website here: niaaa.org.

The NIAAA champions the profession of athletic administration through educational opportunities, advocating ethics, developing leaders, and fostering community. Find more information on their website here: niaaa.org.

Watch the full "NIAAA Author Insights" Episode with Jeremy Schlitz on Guidelines to Communicating with Parents and Athletes - Click Here.

By: Jonathan Winer, CMAA - CREC Academy of Aerospace and Engineering High School (CT)

The importance of the preseason coaches meeting can easily be lost or overlooked in the hectic nature of the start of a new season. Coaches may view it as an obstacle that takes time away from their important preparations. However, if structured correctly, the preseason coaches meeting can become something coaches look forward to.

Below are some ideas that have improved preseason coaches meetings in our district and can be replicated anywhere.

Start with Food

We all know that providing food is a great way to welcome people to an event. The preseason coaches meeting is no different. Providing something simple like pizza and soda is a great and easy way to show your appreciation of the coaches. We know our time with coaches is limited, so we often want to get right into the content of the meeting. As a result, this can prevent coaches from having the opportunity to connect with colleagues they may not have seen for months.

Reserving ten minutes at the beginning of each meeting to eat food and engage in light dialogue, allowing colleagues to catch up with each other is time well spent. If circumstances allow, consider sending attendees the menu beforehand and give them the opportunity to select their own meal. Coaches will appreciate your effort.

Include an Icebreaker

Icebreakers can sometimes be perceived as wasted time, but if done well, icebreakers can provide coaches with the opportunity to engage in a fun activity that helps to build a community in which they feel more comfortable with each other.

Here are some examples of effective icebreakers we have used in our district:

• Would you rather: Give the coaches a prompt in which they must choose one of two options. You can have them go to different sides of the room to see who shares their opinion. Once there, ask one or two coaches to share their reasoning. A simple Google search provides endless prompts to choose from.
• Two truths and a lie: Coaches must come up with two things about themselves that are true and one that is false. The other coaches in their group are tasked to identify which of the three is not true.
• Rock, paper, scissors: Have the coaches stand up and play rock, paper, scissors versus someone nearby. The winner moves on to play the winner from another pair. When someone loses, they must cheer on the person who beat them. At the end, there should be two players left with the rest of the coaches all cheering them on.

Raffle Giveaways

One idea that has been a “homerun” for our district is having raffle giveaways on hand for the meeting. Many local businesses are more than willing to donate a gift card once they are informed of the time commitments coaches make, the monetary compensation they receive, and the increased difficulty of filling positions due to the smaller pools of applicants.

In addition to local businesses, you can reach out to local professional sports organizations. We have had success receiving donated tickets to upcoming games, opportunities to throw out the first pitch, and fan packs that include gear and memorabilia. Local colleges are also often willing to donate tickets and gear.

To keep coaches engaged throughout the meeting, they can earn raffle tickets for participating in group discussions. Hold the raffle at the end of the meeting to ensure no one leaves early!

If you can, be sure to follow up with a handwritten thank you note and a T-shirt to those businesses who donated. This demonstrates your appreciation and increases the possibility they will continue to support your program with donations in the future.

Hold a Separate Meeting for First Year Coaches

In our district, many coaches work multiple seasons. As a result, they are often sitting through three preseason coaches meetings each year. Add the fact that some coaches have been working in our district for more than 10 years and that amounts to a lot of preseason coaches meetings!

Requiring coaches to sit through meetings in which the same information is presented each season creates an atmosphere of resentment. Coaches begin to dread the meetings and develop a belief that their time is not valued.

Therefore, it is a good idea to hold a separate meeting for coaches who are new to your district. During this meeting, you can go over all the logistical items that returning coaches are to be already familiar with, such as transportation, online registration, the certification process, communication expectations, etc. This meeting can be held virtually and should be recorded so that it is available for coaches to refer back to during the season. The recording can also be used to onboard any late hires.

Bring in a Guest Speaker

A major component of our preseason coaches meeting is a focus on philosophy, culture, and core values. We want our coaches to reflect on why they are coaching. We also ask that they adopt an education-based athletics philosophy in which athletics are an extension of the classroom, where students learn life lessons and develop skills that help them do well in school and in life.

With many repeat coaches in our district, it is important they don’t only hear repeatedly from me about our philosophy and core values. Bringing in a guest speaker to support and supplement these messages can be a meaningful alternative. It confirms that other leaders share your foundational beliefs, even if their content or approach differs. Another voice echoing a message similar to yours can be more powerful for your coaches. And with the prevalence and improved effectiveness of virtual presentations, you are not limited to speakers who live in your community; anyone, anywhere is now accessible!

When identifying individuals to speak to your coaches, it is critical you conduct your due diligence to ensure you know their approach and messaging and that they are a good fit for your organization. If possible, ask them to send you their slides ahead of time so you can review them and provide feedback if needed.

Utilize Scenarios to Reflect Points of Emphasis

At the beginning of each season, it is important to reflect on the major issues that arose during the previous season. Addressing them in the preseason meeting helps to prevent the issue from recurring, and scenarios are a meaningful way to do this.

For example, one season we had an issue with coaches correctly following concussion protocol. Rather than simply presenting our usual concussion protocol slide, I added a detailed scenario in which coaches were asked to reflect on the action steps they would take when a student-athlete suffers a blow to the head. Coaches then discussed those actions steps with each other and presented them out to the full group. By the end of the activity, I was confident the coaches were better prepared to successfully handle situations in which there was a possible concussion.

Scenarios can be used to engage coaches in a wide range of discussions inspired by real challenges, including how to confront unsportsmanlike conduct, how to protect student-athletes in a hostile environment, and much more.

Allow Time for Coaches to Meet in Groups and Share Ideas

Allot time at the end of the meeting for coaches to meet and lead their own small group discussions on topics important to them. Other coaches can often be the best resource for ideas and suggestions to enhance their craft. Encourage coaches to bring one or two issues they anticipate having during the upcoming season and allow them time to present these potential problems to their peers for feedback. They can serve as a sounding board for one another as the issues they are facing often transcend the sport they coach.

Utilize a Post-Meeting Survey

Following the meeting, send the coaches a short survey requesting feedback on what they liked about the meeting and what they would have changed. This is a simple way to see your blind spots and continue to improve future meetings. When implemented in follow-up meetings, it also demonstrates to coaches you value their input.

The preseason coaches meeting sets the tone for the upcoming season. Structuring it in a way that builds community as well as prepares coaches for challenges demonstrates your appreciation and communicates to them their time is valued. Often, this will leave them excited and prepared for the season ahead.

 
The NIAAA champions the profession of athletic administration through educational opportunities, advocating ethics, developing leaders, and fostering community. Find more information on their website here: niaaa.org.

AD Insider, in collaboration with the NIAAA and Human Kinetics, is proud to present an exclusive interview with Gary Stevens, CMAA. Gary spent almost 11 years as an Athletic Administrator at Bonny Eagle High School (Standish, ME), then 17 years as Athletic Administrator at Thornton Academy (Saco, ME), and then as Interim Athletic Director for a year at Saint Joseph's College (Standish, ME).

In this special feature, Todd shares insights from his chapter on "Event Management" in the newly released NIAAA's Guide to Interscholastic Athletic Administration - 2nd Edition.

Key Takeaways:

• Effective event management requires planning, collaboration, and safety focus.
• First impressions at facilities set the tone for athlete/fan experiences.
• Crowd management strategies improve overall event success.
• Technology tools (like electronic ticketing/drones) play a vital role.
• Continuous learning and reflection help ADs adapt.

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...Inside the Book

NIAAA's Guide to Interscholastic Athletic Administration - 2nd Edition

Ebook - Click Here
Paperback - Click Here

The National Interscholastic Athletic Administrators Association (NIAAA) strives to preserve, enhance, and promote education-based athletics through the professional development of athletic administrators. The NIAAA's Guide to Interscholastic Athletic Administration, Second Edition, is the organization's primary text to further that mission.

Designed for current and aspiring administrators, the text addresses the role and responsibilities of an administrator as well as the skills essential for managing an athletic program that provides quality sport opportunities for student-athletes. The second edition features many new contributors, all experienced professionals who bring fresh and diverse perspectives to the issues affecting today's administrators.

Packed with advice, examples, and tools, this guide equips you to excel in the complex, demanding, and rewarding role of athletic administrator.

 
For more AD Insider content, follow us on your favorite Podcast platforms:

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• AED Awareness & Access - Why they're critical, how to keep them accessible, and key use basics.
• Distribution Programs - Opportunities schools can leverage to improve emergency preparedness.
• Albuterol Availability - The importance of having quick access for asthma emergencies and current practices in schools.
• Catastrophic Injury Data - Statistics by sport and position, plus an overview of state-specific laws.
• Legal Responsibilities - Understanding the obligations and liabilities athletic departments must be aware of.

 
Workshop Host and Featured Experts:

• Host: Becky Moran, CMAA: Associate Executive Director - National Interscholastic Athletic Administrators Association (NIAAA)
• Kristen L. Kucera, PhD, MSPH, ATC, LAT - Professor - Exercise and Sport Science, Director - National Center for Catastrophic Sport Injury Research -- University of North Carolina Chapel Hill
• Dr. Neha Raukar, MD, MS, FACEP, CAQSM - Physician & Vice Chair at Mayo Clinic, Emergency & Sports Medicine Specialist, 20+ Years Elite Athlete Care

The NIAAA champions the profession of athletic administration through educational opportunities, advocating ethics, developing leaders, and fostering community. Find more information on their website here: niaaa.org.

The NIAAA champions the profession of athletic administration through educational opportunities, advocating ethics, developing leaders, and fostering community. Find more information on their website here: niaaa.org.